If you’re thinking about a career in marketing management, you’re in luck - the demand for marketing managers is growing fast.
In fact, jobs in this field are expected to increase by 8% from 2023 to 2033, which is faster than the average for most careers.
But what exactly does a marketing manager do?
It’s more than just running ads and posting on social media. They play a huge role in shaping how a company connects with customers and grows its business.
Success in this field requires a mix of creativity, strategic thinking, and data-driven decision-making.
And understanding the 9 key duties of a marketing manager is the first step to excelling in this role.
Let’s dive in!
1. Developing Marketing Strategies That Drive Revenue
A marketing manager's primary duty is crafting a comprehensive marketing strategy that aligns with business goals. This includes:
- Conducting market research
- Identifying target audiences
- Setting campaign objectives
- Defining key performance indicators (KPIs) to measure success
Pro Tip: Always base your marketing strategies on data-driven insights rather than assumptions. Leverage CRM data, competitor analysis, and consumer behavior trends to fine-tune your approach.
Also Read: How to land a digital marketing job?
2. Managing Campaigns Across Multiple Channels With Precision
Marketing managers oversee campaigns across various platforms, including social media, email, search engines, and paid ads.
This requires strategic thinking and seamless execution.
How to Excel:
- Implement marketing automation tools like HubSpot or Marketo to streamline campaign management.
- A/B test different creatives and messaging to determine what works best.
- Optimize campaigns based on real-time analytics.
3. Budgeting and Allocating Resources Wisely
Marketing managers determine how to allocate resources effectively to maximize ROI - like choosing across organic vs. paid marketing, influencer partnerships, technology investments, etc.
Pro Tip: Use the 70-20-10 rule: Allocate 70% to proven strategies, 20% to experimentation, and 10% to high-risk, high-reward initiatives to maintain competitive agility.
Also Read: What is digital marketing?
4. Analyzing Performance Metrics Beyond Vanity Numbers
Numbers don’t lie! A top-tier marketing manager goes beyond vanity metrics and digs into customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS).
How to Excel: Implement data visualization tools like Tableau or Google Data Studio to gain actionable insights.
5. Leading and Collaborating With Cross-Functional Teams
Marketing isn’t a solo effort - it requires coordination with content creators, designers, sales teams, and external agencies. A marketing manager must:
- Set clear expectations and KPIs.
- Provide constructive feedback.
- Foster collaboration across departments.
How to Excel: Hold weekly cross-functional meetings to align on objectives and ensure consistency in branding and messaging.
Also Read: How to write a stellar marketing director resume?
6. Staying Updated on Industry Trends to Maintain a Competitive Edge
The marketing landscape evolves rapidly with changing algorithms, consumer behavior shifts, and new technologies. Marketing managers must proactively stay ahead of trends.
How to Excel:
- Subscribe to newsletters like Marketing Brew or Content Marketing Institute.
- Follow top industry leaders on LinkedIn.
- Attend virtual and in-person marketing summits.
- Dedicate a few minutes daily to reading case studies and reports to stay sharp.
7. Managing Brand Reputation and Customer Trust
A company’s reputation can make or break its success. Marketing managers oversee public relations, crisis management, and consumer interactions to maintain a positive brand image.
How to Excel:
- Implement brand monitoring tools like Mention or Brandwatch.
- Develop a crisis communication plan to handle PR setbacks effectively.
- Engage in proactive reputation-building through thought leadership.
Also Read: How to get project manager jobs?
8. Implementing SEO and Content Marketing for Sustainable Growth
Marketing managers boost digital visibility through SEO and content marketing. This includes:
- Conducting keyword research and optimizing website content.
- Building a robust content strategy around customer pain points.
- Enhancing user experience to improve search engine rankings.
How to Excel: Stay updated with Google’s algorithm changes and use SEO tools like Ahrefs or SEMrush to maintain a competitive edge.
9. Leveraging AI and Marketing Automation for Scalability
AI and automation tools have revolutionized marketing. Marketing managers must integrate AI-powered solutions into their strategies to enhance efficiency and personalization.
How to Excel:
- Utilize AI-driven tools for predictive analytics and audience segmentation.
- Implement chatbots for 24/7 customer engagement.
- Leverage AI-powered content generation to scale efforts efficiently.
Also Read: What are some brilliant marketing manager head resume samples?
Qualifications and Requirements for a Marketing Management Job
To land a marketing management role, candidates typically need:
- A bachelor’s degree in marketing, business, or a related field (some roles prefer a master’s degree).
- 3-7 years of experience in marketing, with a proven track record of campaign success.
- Expertise in digital marketing, SEO, PPC, and social media strategies.
- Strong analytical skills to interpret marketing data and optimize performance.
- Experience using CRM tools like Salesforce, HubSpot, or Marketo.
- Leadership abilities to manage teams and cross-functional collaborations.
Also Read: How to write a digital marketing resume?
Wrapping Up
Marketing management is a fast-paced, ever-evolving field that requires a mix of creativity, strategy, and analytical skills.
Whether it's crafting campaigns, managing budgets, or staying ahead of industry trends, a marketing manager’s role is dynamic and critical to a company's success.
And to stand out in this fast-paced field, you need the right tools and preparation.
With Hiration, you can build a job-winning resume, ace interviews with AI-powered mock interview practice, and optimize your LinkedIn profile to attract top employers.
Take the next step in your marketing career with Hiration and get one step closer to landing your dream job!
