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SEO or search engine optimization is one of the highest in-demand jobs among companies who are looking to expand their footprint online.

According to BLS Civilian Labor Force, the SEO job market has grown by 6.9% in the year 2017-18 compared to average employment growth in the USA which was 1.1%

If you are looking for an SEO specialist role in this competitive field, you need to convince to the recruiter that you can bring results. You can do this by creating a stellar SEO expert resume that highlights your accomplishments and skills.

In this guide, we will explain how to write an search engine optimization resume that piques the interest of the recruiter and gets you an interview.

Here is the summary of SEO Resume Blog:

• Always write your full name as the resume header to help recruiters to recognize your resume
• If you are a fresher, focus more on relevant coursework, project, volunteer experience, and extracurricular activities
• Create a separate Key Skills and Technical Skills section to highlight your core competencies and tool proficiencies
• Ensure that the professional experience section have one-line bullet points explaining your skills and expertise
• Start the bullet points with power verbs to maximize the impact of your resume.

While this blog will cover most of the points regarding writing an search engine optimization resume, it will also answer some frequently asked questions about a Search Engine Optimization profile:

• What is an SEO Resume?
• What is the average salary of an SEO expert?
• What is the typical job description of an SEO professional?
• How to create an SEO expert resume professional section?
• What to write in an SEO resume summary?
• Should we write education information in the SEO analyst resume?

Hiration has a massive resource of pre-made bullet points for various resumes, which you can easily copy and paste into your profile.

• Digital Marketing Resume
• Writer Resume
• Maintenance Mechanic Resume
• Mechanic Resume

What Is an SEO resume?

An SEO resume is a professional document highlighting and representing your skills, experience to potential employers. SEO professionals work in online marketing, and they are responsible for improving an organization’s digital footprint by improving their website’s search ranking.

Here are some of the profiles that come under SEO resume:

• SEO Specialist
• SEO Expert
• SEO Analyst
• Junior SEO Associate
• Senior SEO specialist
• Search engine Optimizer
• Digital marketer
• Content marketer
• SEO Manager

SEO Job Descriptions

Here is a sample SEO job description for your reference:

We are looking for an SEO expert to bolster our website ranking!

You will look after the entire SEO activities, including content strategy, link building, keyword research, and collaborating with the technical team to work on off-page SEO. You will also manage SEM campaigns in different search engines to maximize user engagement.

SEO Resume: Roles and Responsibilities:

• Conduct A/B tests and collect user data to identify trends and implement those data to deploy paid search campaigns
• Track and analyze website analytic performance and identify ranking improvement opportunities
• Manage ad budgets and coordinated with Ad experts to ensure maximum ROI with a limited budget
• Optimize website copy and landing pages for improving user sign ups
• Conduct keyword research and keyword optimization on blogs and other content to improve organic traffic
• Stay updated on the latest SEO trends and Google algorithm updates to modify SEO strategies
• Research competitions and implement Link building strategies for improving DR
• Work with content writers and editorial team to create SEO optimized content for bogs

SEO Resumes: Requirements

• 2+ years of proven SEO experience with experience in PPC campaigns
• Experience in using Google Analytics tool
• Solid understanding of online marketing, keyword research using Ahref, Semrush, etc.
• Experience in project management and bid management
• Solid analytical skills with expertise in A/B Testing
• Knowledge of HTML, CSS, Javascript

SEO Expert Salary

According to indeed.com, the salary of an SEO Expert in the USA is $52,583 per year.

Here is the breakdown of salary of SEO experts based on location:

Here is an infographic to show the employment growth of SEO in the USA:

SOURCE

The Best Resume Format for an SEO Executive?

Six seconds!

A recruiter spends only 6 seconds reviewing a resume!

If they don’t find your resume effectively designed or well-formatted, they won’t take a second to skip over your resume.

But with proper formatting, you can prevent this from happening.

The first thing you need to select is the correct resume format based on your experience.

There are three formats to choose from:

• Reverse chronological resume format
• Functional resume format
• Hybrid resume format

We suggest you use reverse chronological resume format since it highlights your most recent experience, skills, and accomplishments to the recruiters.

If you have a career gap or you are switching industries, then you can use the functional resume format since it will hide the career gaps and focus on your skills.

If you are a seasoned professional with 10+ years of niche experience, then you can use the Hybrid resume format.

Here are a couple more seo resume format for experienced candidate:

• Break down your resume into different sections
• Have ½” to 1” margin on all sides of the resume
• Wrap up the resume within 1 page. If you have 6+ years of experience, only then can you extend the resume into two pages.
• Use a professional resume font such as Arial, Calibri, Times New Roman to create the resume.
• Submit the resume in PDF format to the recruiters

SEO Resume Sections

Each resume section is essential and plays an essential role in maximizing the chances of getting an interview. Here are some of the critical sections that you need to add to the SEO resume:

• Header
• Personal Information
• Profile Title
• Summary
• Key Skills
• Professional Experience/Internship
• Education
• Certifications (if any)
• Projects (if any)
• Training/Workshops (if any)
• Additional Information (if any)

Read further to know more about different resume sections:

SEO Resume: Header

A resume header is the first thing a recruiter will see in your resume. So you need to make it personalized so that recruitment will instantly recognize your resume.

• Here are some tips for writing a resume header:
• Do not write “Resume” or “CV" as the resume header; instead, write your full name,
• If you have a middle name, only write the initial of the middle name. Example: Sheldon L. Cooper
• Use a 16-20 point font to write the resume header and a professional resume font such as Ariel, Calibri, Times New Roman.

If you want to learn more about resume headers, read the Hiration Resume Header Blog.

Here is an SEO analyst resume sample illustrating the header section to help you understand:

SEO Specialist Resume Personal Information & Profile Title

The candidates often overlook the personal information section on the resume. You need to ensure that you include updated and correct contact information in your resume, else you will lose the chance of getting an interview.

Here are some tips for presenting personal information on a resume:

• Add ISD code in front of your contact number along with a (+) plus sign
• Include your active email address and make sure the email id looks professional.

• Write your residential location in City, Country format if you are applying for a job outside your country. Write your location in City, State format if you are applying for a job in your country,
• Add your Linkedin/GitHub or personal website link in the personal information section

Here is an example for your reference:

Read the Hiration's Guide on personal information if you want to get more information.

SEO Resume: Profile Title

Profile title is also an essential aspect of the SEO resume. It helps the recruiters understand some crucial information about the candidate, Such as:

• Current Designation
• Experience
• Functional Industry
• Seniority

SEO Resume: Summary

A resume summary is the first important content that recruiters read. And its goal is to hook the recruiters to read your entire resume. So you need to be very careful when you write the resume summary as it can make or break your chance of getting an interview.

If you are confused about whether to write a resume summary or an objective, here’s the solution:

Write a resume summary if you have 3+ years of SEO experience.
If you have less than three years of experience, write a resume objective.

Here are some tips to follow when writing the resume summary:

• Do not use first person or second-person pronouns when writing the resume summary
• Start the resume summary with years of experience and certifications (if any) followed by your designation
• Highlight your most relevant skills and accomplishments in the resume summary.
• Finish the resume summary within 3- 4 sentences

SEO Resume Summary Example

SEO Resume: Professional Experience

The professional experience section in the SEO resume can help you get your desired SEO job. But for that, you need to create the section in a certain way.

Follow the Reverse Chronological Order

Start writing your most recent SEO experience on the top, followed by your previous experience.

Use Single-line Bullet Points

Write your experience in single-line bullet points to improve the readability.

Include Statistics

Back up your statements by providing numbers in the professional experience section.
It helps your statement give more impact.

Start the Bullet Points with Power Verbs

Power verbs bring importance to each of your bullet points. So ditch the boring “Responsible for…” and start bullet points with verbs like “Oversaw” “Managed,” “Supervised,” “Created,” etc.

Include Keywords In the Professional Experience

Read the job description and identify keywords that you can include in your resume. It will help you get past the ATS systems and improve your chances of getting a job.

SEO Resume Example of professional experience:

Also Read: What to add to your resume professional experience section

Here is an example of how the professional experience looks in the resume:

SEO Resume Education Section

In general, SEO professionals need to have at least a Bachelor’s degree along with relevant certification. You need to showcase these experiences to the recruiters through your resume to get into a good job.

When you write the education section, make sure it has the following information:

• Name of Degree along with majors and minors
• Name of the University
• Graduation date
• Location of the University
• Mention the course modules, academic achievements if you are a fresher

Here is an seo specialist resume sample of the Education section:

Also Read: What details of education on resume needs to be added?

SEO Resume Skills

Similar to any other job, relevant skills will always make you more qualified for SEO specialist jobs. And hiring managers deliberately look for the SEO skills in the candidate’s resume.

So, if you want to get an SEO job, you need to highlight SEO skills in resume

Here’s how you can do that:

• Create a separate Key Skills and technical skills section
• Find out the skills that are relevant to the job you are applying for
• Add those in the SEO manager resume

Here Are Some Key Skills for an SEO Expert:

Technical SEO Skills Resume:

Here is an image displaying the key skills section of the SEO Resume:

SEO Resume Certification

In this highly competitive job market, you need to have something extra to notice the recruiters. And getting an industry-relevant certificate can help you do that.

We are presenting you with a list of certifications that you can add to your resume:

• SEO Certification by Hubspot
• MOZ SEO Essentials
• SEO Certificate by Directive Institute
• SEO Course by Google Digital Garage
• Yoast Academy SEO Certification
• SEMrush Academy SEO

Here is a format how you can include the certification:

Certificate Name | Certifying Authority | Location | Date

If you want to get in-depth information about certification on your resume, read the Hiration guide on Certification on resume for more details.

Here is an example of how the certification section looks on a resume:

Should You Write a Cover Letter for SEO Resume?

Many candidates believe that you don’t need a cover letter to get a job nowadays. But it’s a myth. 40% of hiring managers prefer to have a cover letter along with a resume.

Here are some tips for writing a cover letter for a resume:

• Do not write a generic cover letter for every resume. Customize your cover letter for every job,
• Highlight your most crucial SEO experience and accomplishments in the cover letter.
• Describe why you are the best candidate for the job and why you want to be a part of the organization
• End the cover letter with a CTA and ask for the recruiters for an interview.
• Ensure that the resume and cover letter uses the same design elements
• Wrap up the cover letter within 400- 500 words

If you want to know more about cover letters, read the Hiration Cover Letter Guide.

SEO Analyst Resume Sample

Hiration Services

Hiration is the all-in-one solution for all your recruitment needs. We provide a range of services to job seekers spanning:

• Online Resume Builder
• Cover Letter Builder
• Digital Portfolio Builder
• LinkedIn Review
• Interview Preparation
• Resume Review Service

Go to Hiration.com and let us help you create a professional resume for you!

Hiration Online Resume Builder

Here are the features of Hiration's Online Resume Builder:

• Option to save unlimited resumes
• Intuitive next text suggestion
• Auto bold feature
• 25+ resume designs
• LIVE resume score
• JD-resume matcher
• Full rich-text editor
• Unlimited PDF downloads
• 100+ pre-filled SEO resume templates
• 1-click design change
• A sharable link
• LIVE resume editor

Go ahead and try our Online Resume Builder to create a perfect resume for your job hunt!

Key Takeaways

Here are a few takeaways from the SEO Resume blog:

• Write the resume in one-line bullet points except for the summary. Write the summary in a paragraph format
• Add power verbs to put more impact on the bullet points
• Bold statistics and relevant words in the professional experience section
• Identify key skills from the job description and add them to the SEO resume for making it more ATS friendly
• Proofread the resume before sending it to the recruiter to avoid getting your resume to get rejected.

Go to Hiration resume builder that has 24x7 chat support and create a professional resume for yourself.

Additionally, reach out to us at support@hiration.com and you can get professional assistance with all your job & career-related queries.

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