Top Tech Sales Jobs & Hiring Strategies: A 2023 Guide

by Hiration

Finding the right talent for tech sales positions can often be tricky as it requires a mix of technical and exceptional interpersonal skills.

And despite the ongoing tech layoffs, studies show that the tech industry is projected to grow by 15% in the next decade, and the need for hiring new talent will become inevitable.

Therefore, as a recruiter, knowing the ins and outs of tech sales positions and their requirements to make a good hire is crucial.

Tech sales jobs primarily involve selling technology products and services to businesses and organizations, including software, hardware, and other tech products.

Some of the common positions in tech sales jobs include software sales representatives, cloud sales representatives, and cybersecurity sales representatives among many others.

Read on to get a more thorough insight into tech sales jobs and get clarity on the following related queries:

What Do IT Sales Jobs Entail?


On a broad level, tech sales jobs involve the process of promoting and selling IT products and services to other businesses and companies.

The process includes generating leads, pitching potential customers, building rapport, and ultimately closing deals, be it through in-person meetings or remote communication.

While some tech sales jobs might focus on a specific product or service such as hardware or software, others have a broader market focus like healthcare or finance.

And in order to make a good hire for tech sales jobs, recruiters must have a clear understanding of the roles and responsibilities of this position.

Listed below are some of the common duties and responsibilities that entail tech sales jobs:

  • Identifying and prospecting potential customers through cold calling, networking, and email campaigns
  • Building and maintaining relationships with existing clients by providing excellent customer service and resolving any issues or concerns that may arise
  • Researching potential clients and their industries for identifying bottlenecks and tailoring sales pitches addressing those needs
  • Presenting and explaining product features and services to potential clients by highlighting the benefits and value they can add to their business
  • Collaborating with cross-functional teams such as marketing, product development, and engineering to ensure that products and services meet client needs and requirements
  • Negotiating contracts and closing deals with potential clients to meet sales targets and quotas
  • Maintaining accurate sales records of activities and progress using customer relationship management (CRM) systems
  • Staying abreast with the latest industry trends, best practices, competitive offerings, and new technologies to ensure that products and services remain competitive
  • Training and supporting clients on the use and implementation of tech products and services
  • Participating in trade shows and industry events to generate leads and build relationships with potential clients
  • Following up with clients post-sales to ensure satisfaction and identify opportunities for additional sales and upselling

Also Read: How to write a technical resume in 2023?

What are Tech Sales Jobs Requirements?


Given the target-driven, fast-paced, and dynamic work environment of tech sales jobs, recruiters must look out for candidates who enjoy building relationships with clients and are self-motivated.

Typically, compensation for tech sales jobs is based on commissions and bonuses for exceeding sales quotas, and therefore, the candidate needs to be able to perform well and close deals.

A thorough understanding of the products and services they’re selling, insightful industry knowledge, and marketing skills are some must-haves for tech sales roles.

Additionally, given below are some other basic requirements that recruiters must assess in candidates:

  • Exceptional communication, negotiation, and relationship-building skills
  • Ability to strategize sales and action plans while analyzing sales data to improve performance
  • Deep understanding of their customers' business and how their products and services can help them achieve their goals
  • Solid background in technology, engineering, or a related field (bachelor's degree in business, engineering, computer science, or a related field
  • Proficiency in Customer Relationship Management CRM software and tools
  • Familiarity with analyzing data to identify trends and opportunities while working with various data analysis tools

Also Read: How to list technical skills on a resume?

What are the Best Practices to Follow when Hiring for Tech Sales Jobs?


Given below are some tips that recruiters can follow to hire the best candidates for tech sales jobs:

Understand the Role and its Requirements


As stated earlier, knowing the ins and outs of the sales tech position is one of the most crucial criteria to make a good hire.

This will enable recruiters to better identify the best candidates and make the most informed hiring decisions.

Strategize and Structure the Hiring Process


To streamline the hiring process and choose the best candidates, recruiters must have a well-thought-out hiring approach and a proper set of parameters based on which they can assess the candidates.

Hiration pro tip:
Giving structure to the entire process will leave less room for error and confusion.

Leverage Technology


From online job boards, social media ads, to internal referrals, recruiters must use a variety of tools and software to source the best talent.

Using resume sorting systems like Application Tracking Software (ATS) can reduce manual work and help select the most qualified candidates.

Network


Besides sourcing candidates from conventional job postings and ads, recruiters can also leverage their professional contacts and network to find potential candidates for tech sales jobs.

This can include conducting networking events, opening referral programs, and sourcing on Linkedin.

Conduct Behavioral Interviews


To assess the candidates beyond their technical skills and knowledge, recruiters can conduct behavioral interviews to assess the candidates’ past sales experiences and performance.

This will provide insight into how well a candidate is likely to perform in the role and how they would fit into the company culture.

Use Assessment Tools


Besides conducting conventional interviews, recruiters can use assessment tools such as aptitude and personality tests, situation-based judgment tests, etc. to evaluate the candidates’ abilities.

This can provide the recruiters insight into the candidates’ strengths and weaknesses, teamwork, and ability to work under pressure.

Provide Adequate Training and Mentorship


Once the best candidates have been identified, recruiters must provide them with the training and mentorship they need to succeed in their new roles.

This can include training the recruits on specific sales techniques and technologies that have worked well for the company in the past, as well as providing support and mentorship to allow the candidates to bring in fresh ideas and upskill their potential.

Also Read: How to write a networking email?

Best Sales Tech Jobs


For reference, given below are the various sales positions that fall under sales tech jobs:

Top 10 Highest Paying Tech Sales Jobs


  • Enterprise Sales Executive
  • Director of Sales
  • Director of Business Development
  • Strategic Account Manager
  • Senior Sales Engineer
  • Global Sales Director
  • Vice President of Sales
  • Senior Solutions Consultant
  • Technical Sales Manager
  • Enterprise Sales Engineer

10 Best Entry level Tech Sales Jobs


  • Sales Development Representative (SDR)
  • Inside Sales Representative
  • Account Executive
  • Business Development Representative (BDR)
  • Sales Coordinator
  • Sales Associate
  • Technical Sales Engineer
  • Sales Support Specialist
  • Sales Development Manager
  • Sales Operations Analyst

Remote Tech Sales Jobs


  • Remote Sales Engineer
  • Remote Inside Sales Representative
  • Remote Business Development Representative
  • Remote Sales Executive
  • Remote Technical Sales Manager
  • Remote Enterprise Sales Account Manager
  • Remote Sales Consultant
  • Remote Sales Development Representative
  • Remote Sales Engineer (Software)
  • Remote Sales Director (Technology)

Also Read: What are the best job sites in the US?

Conclusion


  • Tech sales jobs primarily involve selling technology products and services to businesses and organizations, including software, hardware, and other tech products.
  • While some tech sales jobs might focus on a specific product or service such as hardware or software, others have a broader market focus like healthcare or finance.
  • A thorough understanding of the products and services they’re selling, insightful industry knowledge, and marketing skills are some must-haves for tech sales roles.
  • To streamline the entire hiring process and choose the best candidates, recruiters must have a well-thought-out hiring approach and a proper set of parameters based on which they can assess the candidates.
  • Besides sourcing candidates from conventional job postings and ads, recruiters can also leverage their professional contacts and network to find potential candidates for tech sales jobs.
  • Strategic account manager, senior sales engineer, and global sales director are some of the highest paying sales tech jobs
  • Business Development Representative (BDR), sales coordinator, and sales associate are some of the best entry level tech sales jobs.

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