How do high-level firms manage their operations?
That is right. CRM and cloud-computing solutions.
Salesforce platform stands as the best solution for sales, services, customer management, and more. Spotify, Amazon Web Services, U.S. Bancorp, Toyota, and The New York Post, are just a few of the companies that trust this platform with their operations.
What is Salesforce? Salesforce started as a Software as a Service (SaaS) company and is now one of the largest CRM solution providers worldwide.
Before Salesforce, companies built their own CRM solutions on their servers. It involved millions of dollars and a massive amount of time.
Salesforce CRM changed this equation and delivered an affordable cloud computing system. They changed the business model with paperless contracts, and the entire process took place on the cloud.
Let us address the FAQs about the Salesforce platform and draw an outline to derive its importance:
- What is Salesforce and why is it used?
- What is Salesforce Lightning?
- What are the functions of Salesforce?
- What are the top products by Salesforce?
- What are the job roles available for Salesforce professionals?
What is Salesforce?
Salesforce is a cloud-based software company providing enterprise applications, with more than 25,000 employees across 25 countries. These applications focus on customer service, marketing automation, and business analytics.
Salesforce is scalable to the growth variety of businesses. Whether it is a business that is rapidly changing, or a business that has been in the market for a long time, Salesforce can ascend its capabilities.
Whether you want to integrate Salesforce with your accounting software or emails, it will seamlessly integrate with third-party applications.
Moreover, its subscription is so affordable that even startups and small businesses can make good use of it.
What is Salesforce CRM?
Customer relationship management (CRM) is a database for managing a company's relationships and interactions with its existing and potential customers. A CRM system not only helps companies to streamline processes and connectivity but also improves profitability.
Salesforce ranks on top among other CRM platforms because it creates an ecosystem for all departments (marketing, sales, IT, and more) to work together from anywhere in the world, resulting in enhanced customer service.
What is Salesforce Lightning?
Salesforce Lightning is a component-based framework for application development from SFDC that is designed to simplify processes for business, both for technical and non-technical users.
Lightning is the latest iteration from Salesforce. It features new and advanced functionalities with an updated, easy-to-use user interface.
Lightning offers a better UI experience as it includes features like key account updates and performance charts, which were unavailable in the original version.
Why would a Company use Salesforce?
There are several benefits to Salesforce which make it a popular choice in all types of companies. Stated below are six reasons for its popularity:
Scalability and Customization
Not only is Salesforce scalable, but it can be customized to fit the unique needs of a business as well as its customers.
Salesforce makes it possible for businesses to personalize emails for customers by taking the unique transactional history of every customer into consideration.
Multi-Architecture
Every business customer- big or small, has the advantage to access one infrastructure and one platform that means all customers have common networking, hardware, and software solutions.
This multi-tenant architecture ensures that updates and upgrades are instantaneous without requiring customer intervention.
Partner Ecosystem
You will have access to the widest range of free and popular applications if you become a Salesforce App Exchange partner.
You can also develop applications for Salesforce and market them along with access to a wide range of tools.
Security
Data security is one of the focus points of Salesforce from the very beginning. This is crucial for businesses as many CRMs do not pay attention to security issues related to business data.
However, Salesforce has pre-installed security features that allow businesses to decide who within their organization can access their data, making this a very secure and reliable software.
Salesforce Applications
Salesforce offers innovative SaaS solutions that enable businesses to use a common platform for multiple uses.
Businesses can ensure their sales efforts improve several folds, and their communications are enhanced through the different Salesforce cloud offerings.
Multifaceted Features
Features such as workflow creation, task management, collaboration tools, customer engagement tools, analytics, and a mobile-ready dashboard are all present in Salesforce.
Along with these features, there are tools for marketers such as social media integration, marketing leads monitoring and email integration. For the sales department, sales forecasting and sales lead monitoring tools are there as well.
Core Functions of Salesforce
Salesforce allows companies to track real-time analytics, customer support and complaints, and various other CRM functions with the ease of cloud storage which provides access from anywhere, anytime.
According to SFDC, companies subscribing to them have witnessed 40% increase in their sales productivity.
The core functions of Salesforce are:
- Marketing automation
- Streamlining sales
- Generating deals and contracts
- Documentation
- Managing deliverables
- Customer account management
The list goes on and on.
Simply put, Salesforce highly impacts the growth of businesses as it enhances operational efficiency.
In essence, Salesforce is the one-stop solution for businesses to maintain and engage with customers while enhancing revenue streams.
Also read: How to Draft a Salesforce Business Analyst Resume?
Salesforce Products to Upgrade Business Procedures
Salesforce products have different features and capabilities that allow businesses to choose what best suits their needs. Stated below are the most popular Salesforce products currently in use:
Sales Cloud
Sales Cloud is the flagship product of Salesforce. It primarily focuses on accelerating the sales cycle for companies.
Its tools help manage leads, opportunities, and both B2B and B2C aspects of companies. It is a great source for sales managers for product management and forecasting.
Service Cloud
Service Cloud supports a business’s customer support team. It helps customers get in touch with a company via email, phone, or live chat. The customer agent or technician then finds and processes a resolution for the customer’s issue.
If you have ever reached out to a business by creating a support ticket or via live chat, the company has likely subscribed to a system such as Service Cloud.
Marketing Cloud
The Salesforce Marketing Cloud is a digital marketing platform that helps businesses connect with their customers. This product has a range of features that enable marketing via email, SMS, and advertising.
The Marketing Cloud can connect with the Sales or Service Cloud, allowing CRM data to flow freely.
Slack
Slack is a messaging app for businesses, acquired by Salesforce in December 2020. It provides a messaging facility to connect with your colleagues directly or communicate via dedicated channels.
Salesforce purchased Slack to revolutionize how businesses communicate in this new remote world in which we find ourselves.
Experience Cloud
Previously named Community Cloud, Experience Cloud is used to develop diverse platforms for a company’s customers, partners, or even employees, to establish an interactive space.
This means it can create portals, forums, websites, and help desks, inbuilt on the Salesforce platform, seamlessly integrating with CRM data.
Analytics Cloud
Businesses need to handle large amounts of data. For that, Salesforce offers Analytics Cloud solutions that go beyond standard lightning reports and dashboards to provide deeper insights into your data.
Analytics Cloud provides Tableau and Tableau CRM to help businesses perform data analysis.
Salesforce Platform
Previously termed Force.com, the Salesforce platform is the backbone that allows businesses to create powerful customizations to standard Salesforce products.
You can purchase Salesforce Platform licenses that come at reasonable prices to build customized applications on the Salesforce platform.
4 Promising Job Roles for Salesforce Professionals
Salesforce has expanded extensively, and organizations are looking for professionals to help them leverage it in their operations. If you have experience with Salesforce, here are four popular Salesforce job profiles you can target:
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Salesforce Developer: Individuals adept at developing cloud-based applications through force.com (now Salesforce), with an in-depth understanding of the Salesforce platform.
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Salesforce Administrator: Professionals who can take charge of the administrative rights and duties for the Salesforce platform of a company.
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Salesforce Architect: They are the technical architects armed with expertise in structural understanding of the entire Salesforce. These professionals earn the highest among other specializations.
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Salesforce Consultant: Individuals who are business savvy and understand the up-to-date market trends. They must advise accordingly on Salesforce platform updates.
How Do I Add Salesforce to My Resume?
The summary is the most important bit of your resume and it is the first section that conveys every important thing about your experience to the employer.
In your summary, mention the most crucial bits of your experience with Salesforce. Also mention your specialization such as administrator, developer, analyst, etc.
Throw in a couple of Salesforce skills such as sales management and business analysis. Speak concisely about everything that you have to offer in this domain.
Mention a couple Salesforce achievements (quantify achievements wherever possible) that propelled business growth for your company.
If you're inexperienced, but possess certification in Salesforce, start your summary with the same.
Is Salesforce Good for Career?
Let's give you five good reasons to consider Salesforce as a career beyond doubt:
- Currently in great demand and has high earning potential
- Will help you in honing you technical skill set
- Offers an inclusive community
- Gives access to heaps of training opportunities
- Opens door for multiple career routes
Key Takeaways
- Salesforce started as a Software as a Service (SaaS) company and is now one of the largest CRM solution providers worldwide.
- Lightning is the latest iteration from Salesforce. It features new and advanced functionalities with an updated, easy-to-use user interface.
- Sales Cloud is the flagship product of Salesforce. It primarily focuses on accelerating the sales cycle for companies.
- Slack is the latest and the costliest purchase made by Salesforce to elevate remote working and digital communication for businesses.
- Force.com changed into the Salesforce platform or SFDC to customize applications and intelligent workflows.
- Salesforce professionals can opt for these job profiles: Salesforce Developer, Salesforce Administrator, Salesforce Architect, and Salesforce Consultant.
We have now covered the important aspects of Salesforce for you to get a fair idea about it. You can also drop us a mail at support@hiration.com for any queries or concerns.
You can look into Hiration’s all-encompassing career service platform with 24/7 chat support for all your professional needs - from building a shortlist-worthy resume and cover letter to optimizing your LinkedIn profile, preparing for interviews, and more!
