Top Assistant Store Manager Interview Questions with Example Answers [2022]

Prepare for your Assistant Store Manager interview by going through these most asked Assistant Store Manager interview questions. Additionally, get access to sample answers and interviewer's expectations.

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  • Question: If you had a specialist who was under performing how would you address the situation?
  • Question Overview: An assistant store manager must be able to effectively manage all types of employees, from specialists to generalists. This question tests the candidate's ability to handle a situation with a specialist who is underperforming. The candidate should be able to assess the situation, determine the cause and implement a solution.

    Sample Answer: I'd first try to determine the cause of the underperformance and then address it. If it was a lack of training, I'd provide it. If it was a lack of motivation, I'd find out why and address that too.

      What the interviewer is looking for:
    • - Ability to assess the situation
    • - Ability to determine the cause
    • - Ability to implement a solution

  • Question: How do you manage stress?
  • Question Overview: An assistant store manager is a high-stress position that can involve long hours and multiple sudden dilemmas. A candidate should be healthy and strong enough to safely endure this. He or she should also know how to delegate tasks to avoid taking on unnecessary stress and adequately attend to his or her own self-care, like taking breaks, to prevent bad decision-making and burnout.

    Sample Answer: I'm in excellent health because I know how to take care of myself while taking care of my responsibilities. I thrive in active environments, viewing problems as challenges.

      What the interviewer is looking for:
    • - Healthy and strong physical constitution
    • - Mental and emotional patience
    • - endurance and flexibility
    • - Reasonable and appropriate boundarie

  • Question: How do you handle pressure?
  • Question Overview: An assistant store manager must be able to handle pressure well. He or she should be able to remain calm and focused under pressure and not make rash decisions.

    Sample Answer: I've been in stressful situations before and I know how to remain calm and focused. I've also learned that it's important to delegate tasks to others when the pressure is on.

      What the interviewer is looking for:
    • - Calmness under pressure
    • - Ability to remain focused and make rational decisions
    • - Ability to delegate tasks to others

  • Question: How would you deal with gossip or drama in the workplace?
  • Question Overview: An assistant store manager must be able to effectively manage a team of employees. He or she must be able to identify and address problems, like drama or gossip, and prevent them from spreading.

    Sample Answer: I'd talk with the employees involved and find out what's going on. If it's just a misunderstanding, I'd try to clear it up. If it's something more serious, I'd talk with the employees involved and find out what's going on. If it's just a misunderstanding, I'd try to clear it up. If it's something more serious, I'd talk with the employees involved and find out what's going on. If it's just a misunderstanding, I'd try to clear it up. If it's something more serious, I'd talk with the employees involved and find out what's going on. If it's just a misunderstanding, I'd try to clear it up. If it's something more serious, I'd talk with the employees involved and find out what's going on.

      What the interviewer is looking for:
    • - Ability to identify and address problems
    • - Ability to prevent problems from spreading
    • - Ability to maintain a professional and respectful workplace

  • Question: How long have you worked in the retail industry?
  • Question Overview: The retail industry is a fast-paced, ever-changing environment. A candidate should have at least a few years of experience in the industry to demonstrate an ability to adapt to change.

    Sample Answer: I've worked in retail for five years, and I've seen many changes in that time. For example, I've seen the rise of online shopping and the decline of brick-and-mortar stores.

      What the interviewer is looking for:
    • - Length of time in the industry
    • - Specific examples of adapting to change

  • Question: Tell me about your self.
  • Question Overview: An assistant store manager is a people person, and this question tests the candidate's ability to communicate effectively about his or herself. The candidate should be able to clearly and concisely explain his or her strengths, weaknesses, goals and personality.

    Sample Answer: I'm a hard worker who's always willing to learn new things. I'm also very friendly and outgoing.

      What the interviewer is looking for:
    • - Self-awareness
    • - Self-confidence
    • - Willingness to be honest about strengths and weaknesses

  • Question: What do you expect from us?
  • Question Overview: An assistant store manager is a high-level employee who should expect to be treated as such. He or she should expect to be paid well, with a fair and transparent pay scale and benefits package. The candidate should expect to be treated with respect and dignity, with a clear understanding of his or her role and responsibilities.

    Sample Answer: I expect to be treated with respect and dignity, with a clear understanding of my role and responsibilities.

      What the interviewer is looking for:
    • - Respect for the employer
    • - Fair and transparent pay scale
    • - Benefits package
    • - Clear understanding of role and responsibilities

  • Question: Tell me about a time where you learned something new.
  • Question Overview: A candidate should be a lifelong learner, always seeking to improve his or her skills and knowledge. A candidate should be able to identify a time when he or she learned something new and explain how it happened.

    Sample Answer: I've always been interested in learning new things, so I've taken classes in everything from basic computer skills to advanced business management.

      What the interviewer is looking for:
    • - Self-awareness of a need for improvement
    • - Willingness to seek out new knowledge and skills
    • - Ability to identify a time when he or she learned something new

  • Question: Why did you leave your last company?
  • Question Overview: An assistant store manager should have a solid track record of employment, ideally with a growing company. A candidate should have left his or her last job for a good reason, like a promotion or a better opportunity. A candidate should not have left due to poor performance or conflict with management.

    Sample Answer: I left my last job because I was promoted to assistant store manager.

      What the interviewer is looking for:
    • - Positive track record of employment
    • - Solid reasons for leaving previous jobs
    • - No history of poor performance or conflict with management

  • Question: What can you offer to the company?
  • Question Overview: A candidate should be able to demonstrate his or her value to the company. This can be done by highlighting past achievements, like exceeding sales goals, or by describing how the candidate's skills and experience will benefit the company.

    Sample Answer: I've been a top salesperson for every employer I've worked for, and I've been recognized as a top performer in my industry. I've also been a manager for three years, and I've consistently received positive reviews.

      What the interviewer is looking for:
    • - Accomplishments and results
    • - Skills and experience that benefit the company

  • Question: What is your knowledge of Fossil?
  • Question Overview: A candidate should be familiar with the company and its products, services and history. He or she should be able to discuss the company's mission and values, its current products and services, its future plans and its competitors.

    Sample Answer: I know Fossil was founded in 1984 by Tom Kartsotis with a vision to create a watch that would last forever. Fossil has since grown into a global lifestyle brand with over 500 retail stores in North America, Europe and Asia.

      What the interviewer is looking for:
    • - Knowledge of the company's mission
    • - values
    • - products and services
    • - Competitors and future plans

  • Question: What would you do if an employee refused to follow a new program?
  • Question Overview: An assistant store manager must be able to implement new programs and policies, but he or she must also be able to deal with resistance from employees who don't want to change. A candidate should have a plan for dealing with this resistance, whether it involves a one-on-one conversation, a group meeting or simply waiting for the employee to come around.

    Sample Answer: I'd first try to have a one-on-one conversation with the employee. If that didn't work, I'd bring the employee into a group meeting with other employees. I would also explain the new program in detail to all employees.

      What the interviewer is looking for:
    • - Calm and respectful communication
    • - Patience and willingness to wait for employees to come around
    • - Ability to persuade resistant employees

  • Question: What is the most important part of making a sale?
  • Question Overview: An assistant store manager must be a skilled salesperson. A candidate should be familiar with common types of software systems for tracking inventory and monitoring sales. The candidate should be comfortable planning and performing merchandising, marketing and product display efforts and teaching those skills to team members.

    Sample Answer: I've helped my last employer beat sales goals by 30% for eight consecutive quarters through a combination of improving merchandising and analyzing sales and inventory data.

      What the interviewer is looking for:
    • - Proven salesmanship abilities
    • - Skills in merchandising
    • - marketing and displaying product

  • Question: Tell me about a time when your team members were not getting the job done in a timely manner?
  • Question Overview: An assistant store manager must be able to motivate and lead a team of employees. This question is designed to assess the candidate's ability to handle a situation in which his or her team members are not performing up to expectations.

    Sample Answer: I'd sit down with each employee individually and find out what was wrong. I'd then devise a plan to help them improve their performance.

      What the interviewer is looking for:
    • - Ability to motivate and lead a team
    • - Ability to identify and resolve problems
    • - Willingness to take responsibility for failure

  • Question: Tell me about a time you led a group of people to achieve a specific goal.
  • Question Overview: Assistant store managers must be able to lead a team of employees to achieve a specific goal. A candidate should be able to describe a situation in which he or she led a group of people to achieve a specific goal.

    Sample Answer: I led a team of employees to achieve a sales goal by creating an incentive program that rewarded individual and team performance.

      What the interviewer is looking for:
    • - Ability to describe a specific goal and how it was achieved
    • - Ability to describe how the candidate led a group of people to achieve the goal

  • Question: What do you think of the phrase "good enough"?
  • Question Overview: An assistant store manager must be willing to do whatever it takes to get the job done, even if it means working long hours or taking on extra tasks. A candidate should be able to distinguish between what is truly necessary and what is simply a matter of preference.

    Sample Answer: I believe in doing whatever it takes to get the job done. I don't believe in doing a job "good enough" when it can be done better.

      What the interviewer is looking for:
    • - Commitment to getting the job done
    • - Ability to distinguish between what is truly necessary and what is a matter of preference
    • - Willingness to do whatever it takes

  • Question: How would you sell this lotion to me?
  • Question Overview: A candidate should be able to demonstrate his or her sales skills and knowledge of the product.

    Sample Answer: I'd tell you that this lotion is made with natural ingredients and is safe for all skin types. I'd tell you that it's made in a state-of-the-art facility and is guaranteed to be free of any harmful chemicals. I'd tell you that it's a great value at only $10 for a bottle that will last for several months.

      What the interviewer is looking for:
    • - Knowledge of the product
    • - Sales skills
    • - Ability to communicate effectively

  • Question: How did you work with a colleague who was struggling?
  • Question Overview: A candidate's ability to work with a struggling colleague is a good indicator of his or her ability to work with all types of people. A candidate should be able to recognize the signs of a struggling worker and, if possible, help the worker improve.

    Sample Answer: I'd first try to understand what was causing the problem and then offer suggestions for improvement. If that didn't work, I'd talk to my manager about the issue and suggest a solution.

      What the interviewer is looking for:
    • - Awareness of signs of a struggling worker
    • - Ability to help the worker improve
    • - Willingness to help the worker improve

  • Question: What do you know about us?
  • Question Overview: An assistant store manager should be familiar with the company's products, services, history and culture. He or she should know how the company is positioned in the marketplace and how it differentiates itself from competitors. He or she should know the company's mission statement and values.

    Sample Answer: I've been a customer of your company for years and I'm very familiar with your products and services. I've also read your company history and reviewed your corporate values.

      What the interviewer is looking for:
    • - Knowledge of the company's products
    • - services
    • - history and culture
    • - Familiarity with the company's mission statement and values

  • Question: Tell me about a time when you helped a co-worker.
  • Question Overview: An assistant store manager must be able to work well with his or her team members. He or she must be able to help them with their tasks and resolve their problems. A candidate should be able to demonstrate this ability in a professional manner, without making the co-worker feel like he or she is being treated as a subordinate.

    Sample Answer: I helped my co-worker by taking over her shift so she could attend a family emergency.

      What the interviewer is looking for:
    • - Ability to work well with others
    • - Proactive approach to helping others
    • - Willingness to treat co-workers as equals