Top Marketing Interview Questions with Example Answers [2022]

Question Overview: The goal is to understand the candidate's experience in the field.

Sample Answer: I have a lot of experience in the marketing field. I've worked with a variety of brands, including a tech company, a food company and an entertainment company. I've also worked on a variety of projects, including social media marketing, experiential marketing and brand awareness campaigns.

What the interviewer is looking for:
• - Are they able to name specific brands or companies they have worked with?
• - Are they able to name specific projects they have worked on?
• - Are they able to name specific skills they have learned

Question Overview: The goal is to understand how the candidate deals with negative feedback.

Sample Answer: I take criticism very seriously. I'm always looking for ways to improve my work, and I welcome feedback from my peers. I've found that the best way to deal with criticism is to address it head on. If someone has a complaint about my work, I try to find out what they're unhappy about and how I can make it better.

What the interviewer is looking for:
• - Do they take criticism personally?
• - Are they able to take criticism and turn it into a positive?
• - Do they have a plan for dealing with criticism

Question Overview: The goal is to understand how the candidate deals with failure.

Sample Answer: I'm not always the best at keeping up with the latest trends in the marketing field. I'm always trying to learn more, but I'm not always able to keep up with all the new developments.

What the interviewer is looking for:
• - Are they overly discouraged by failure?
• - Are they able to learn from failure?
• - How do they creatively implement these lessons

Question Overview: The goal is to understand the candidate's philosophy of marketing.

Sample Answer: I believe that the most important marketing tactic is customer engagement. Without a strong relationship with customers, it's difficult to market a product effectively.

What the interviewer is looking for:
• - Do they have a clear philosophy of marketing?
• - Is it a sound philosophy?
• - Do they have a strong opinion on the matter

Question Overview: The goal is to understand how the candidate handles being away from home.

Sample Answer: I'm very comfortable working away from home. I've been on the road for extended periods of time before, and I enjoy the opportunity to see new places and meet new people.

What the interviewer is looking for:
• - Do they seem comfortable with travel?
• - Do they have a good attitude about it?
• - Are they willing to travel?

Question Overview: The goal is to understand how the candidate met the person who referred them.

Sample Answer: I met my friend at a party, where we got to talking about our mutual interest in marketing. He mentioned that he worked for a company that was looking for a marketing intern and recommended me.

What the interviewer is looking for:
• - Do they have a referral from a friend or family member?
• - Do they have a referral from a professional contact?
• - Are they able to explain how they met the person who referred them

Question Overview: The goal is to understand how the candidate would approach building a community around a brand.

Sample Answer: I would start by identifying the target customer and then create a strategy for engaging them. I would look at what they are already doing and try to build on that. I would also look at what other communities are doing and try to learn from them.

What the interviewer is looking for:
• - Do they have a clear idea of how to build a community?
• - Do they have an understanding of the importance of community building?
• - Do they have an understanding of the importance of community building in the context of the brand

Question Overview: The goal is to understand how the candidate deals with failure.

Sample Answer: I was in charge of a campaign that was meant to increase sales for a company that sold a product that was already popular. We tried to create a new angle for the brand, but it didn't work out. We learned that our sense of who the customer was inaccurate, and the true customer should be targeted differently. We adjusted our marketing language and targeted differently via ads and outreach and experienced greater success the next time.

What the interviewer is looking for:
• - Are they overly discouraged by failure?
• - Are they able to learn from failure?
• - How do they creatively implement these lessons

Question Overview: The goal is to see how the candidate presents him or herself.

Sample Answer: I would describe myself as a hard worker, who is always looking for ways to improve the brand and make it more successful. I'm a big fan of your product, and I'm excited to be a part of the team that makes it even better.

What the interviewer is looking for:
• - Do they have a sense of humor?
• - Are they confident?
• - Are they professional?

Question Overview: The goal is to understand how the candidate views his or her own success.

Sample Answer: I was able to increase the number of people who engaged with our brand by 20% in a month. We did this by creating a new campaign that was more targeted and more creative than our previous efforts.

What the interviewer is looking for:
• - Do they have a clear sense of their own success?
• - Are they able to articulate their own success?
• - Are they able to point to a specific achievement

Question Overview: The goal is to understand how the candidate feels about their own qualifications.

Sample Answer: I am a highly motivated and creative individual who has a strong background in marketing. I have a Bachelor's degree in Marketing and have been working as a marketing manager for the past three years. I am confident that I can be successful in this role.

What the interviewer is looking for:
• - Do they feel they are qualified for the role?
• - Do they feel confident in their own abilities?

Question Overview: The goal is to see how the candidate thinks about a problem and how they would approach it.

Sample Answer: I would first look at the customer base and see what we know about them. I would then look at the competition and see how they are doing with their customer base. I would then create a plan to increase the number of members by X percent, which would include a marketing strategy, a budget and a timeline.

What the interviewer is looking for:
• - Do they have a clear idea of how to approach the problem?
• - Are they able to explain their approach in detail?
• - Do they have a plan for implementation

Question Overview: The goal is to understand how the candidate prioritizes marketing.

Sample Answer: I believe that the most important thing in marketing is to create a positive experience for the customer.

What the interviewer is looking for:
• - Do they prioritize customer experience?
• - Do they prioritize brand awareness?
• - Do they prioritize sales?