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Free Business Growth Strategist Resume Sample [2022]

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    ~10 years experienced Business Growth Manager possessing additional expertise in Product Development. Proficient in facilitating business growth & enhancing market share of the company by leading in-depth market research & competitor analysis, liaising with senior management and conceptualizing New Product Development. Highly skilled in functioning across multiple digital platforms & overseeing product design to optimize processes. Adept at building businesses & teams from scratch & spearheading Strategy, P&L Management, Marketing & Operations to lead data-driven decision-making, render consumer impact analysis & achieve astronomical growth with respect to profitability & customer acquisition.
    • Business Strategy & Growth • ROI Optimization & P&L Management • Operations Management • Coordination & Liaison
    • Product Design & Development • Customer Acquisition • Stakeholder Management • Training & Development
    • Organizational Leadership • Research & Competitor Analysis • Marketing & Campaign Management • Process Optimization
    PROFESSIONAL EXPERIENCE
      Product Development & Management
      • Independently developed backend systems, apps & a responsive website across mobile, desktop & tablet platforms
      • Included features like shopping cart, personalized recommendations, logistics system & marketing analytics
      • Initiated the development of an analytics product for user tracking, ROI optimization, managing channel attribution, etc.
      • Designed framework by utilizing Agile methodologies to facilitate website-app communication via same functioning APIs
      • Enabled effective features & services such as orders, search, display, user registration, coupon codes, cashbacks, etc.
      Organizational Leadership & Training
      • Conceptualized & executed an innovative model of e-comm to create a platform for pre-owned fashion merchandise
      • Led a team of 15 to strategize process optimization, reduce burn rate and successfully raise initial seed funding
      • Supervised multiple functions including maintaining investor relations, Operations, Product Development, Finance, etc.
      Process Optimization
      • Deployed tools and software such as Google analytics, Jira, Zopim Chat, AWS, Webengage, branch.io, Sendgrid, etc.
      • Automated inventory pricing & vendor payments to customize commissions & reduce Finance team’s time by 94%
      • Optimized parameters like timely customer communication, cashback/referral programs, procurement analysis, etc.
      • Developed a team from scratch for product pickup by deploying a milk run approach and further reduce costs
      Marketing & Campaign Management
      • Initiated Omni Channel approach to enhance customer trust, boost brand recall value & convert offline sales into online
      • Conceptualized & executed social media campaigns to increase brand visibility & drive customer engagement initiatives
      • Experimented with 130+ iterations to deploy correct combination of design & content for maximizing user responses
      Key Achievements
      • Successfully served 110,000+ customers to achieve a rate of 500 orders/month & generate USD 4M+ in revenues/month
      • Generated 35% profit/unit & boosted transactions by 350% in a quarter by deploying a recommendation engine
      • Oversaw an inventory of 9500+ items & achieved 55% MoM growth by increasing the order volume
      • Reduced overall costs by 95%, esp. in photography wherein achieved a cost reduction from USD 460/unit to USD 35
      • Featured on India’s top prime time news channel, CNBC, and listed on India’s premium lifestyle portal, LBB.in

        Product Strategy & Management
        • Framed the product vision by defining specifications w.r.t product market fit, market impact, product differentiation, etc.
        • Led the development of backend systems and website to include recommendation engine & generate market analytics
        • Deployed A/B and multivariate testing to enhance the home buyer interface and increase conversion rate by 20%
        • Directed fulfillment of the above specifications & delivered the strategic vision & roadmap of the HDFC RED product line
        Market Disruption & Process Optimization
        • Initiated map-based search for the first time to revolutionize the property buying landscape & disrupt the market
        • Digitalized & disseminated information to enable independent decision-making for customers & end brokers' autonomy
        • Incorporated multiple systems & processes to reduce costs and boost efficiency across multiple departments
        Team Leadership & Stakeholder Management
        • Led 40+ executives across Product Management & Marketing to on-board 45,000+ projects spanning 6 lakh+ properties
        • Played a pivotal role as the Core Founding Member of an DFHC subsidiary to build a business which was eventually sold
        • Periodically presented at Board meetings to render support to the management for defining the strategic direction
        Operations & P&L Management
        • Spearheaded P&L Management for keeping operations on track to achieve pre-established targets and reduce expenses
        • Steered Operations as per P&L targets to record profits of USD 2m & achieve 54% inventory growth
        Customer Acquisition & Marketing Management
        • Spearheaded Customer Acquisition & Retention Channels to include search engine marketing, media buying, etc.
        • Deployed affiliate networks, SEO & social media campaigns to prioritize and optimize ROI
        • Liaised with 54+ media partners & optimized SEO/SEM by leading in-house initiatives & liaising with external agencies
        • Demonstrated expertise on Google Analytics, Zopim Chat, Jira & Experian Cheetah Mail to process ~23,000 leads/month
        Key Achievements
        • Classified accounts across 34+ cities for supervising 1300+ campaigns & 3300+ ad groups to report USD 7M in revenues
        • Facilitated an increase in efficiency of Finance team by 94%, Information Education team by 54% & call centers by 58%
        • Effectively reduced cost per customer acquisition by 30% and successfully increased the customer base by 340%
          • Independently managed 12+ accounts for clients like KFC, Navisite, Capital18, Lexis Nexis, MakeMyTrip, HP, 7UP & Airtel
          • Designed & customized strategies as per client specifications to amplify online presence & execute innovative campaigns
          • Administered monthly spends of USD 200,000 to deploy and implement SEM strategies for high value clients
          EDUCATION
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