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Free Advertising Manager Resume Sample [2022]

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CHANDLER BING
Advertising Manager
PROFESSIONAL EXPERIENCE
Dot Motors
Advertising Manager
    Dot Motors is a leading producer of muscle cars and pickup trucks with over 5 mn. vehicles sold in '15-'16
    • Working directly with the CMO; leading a team of 10 to handle advertising for the East Coast
    • Achieved a YoY sales growth of 12% through multiple advertising campaigns
    • Over delivered on the projected revenue for '15-'16 by 51%
    • Handling an annual advertising budget of $20mn.
    Strategy
    • Played a key role in creating the 5 year marketing and advertising strategy in '13
    • Developing and tweaking the annual advertising strategy based on yearly revenue projections
    Advertising
    • Handling advertising on TV, Print, Radio, Digital, Cinema and Events
    • Successfully executed 50+ TV commercials, 200+ print ads, 500+ radio ads as well as 100+ promotional events for the firm
    • Led to 200mn. unique page views on the website, 500k followers on social media & ~$ 200 mn. in direct sales
    Coordination with Advertising Agencies
    • Scouted 50+ agencies to close the advertising deal with AdCon
    • Negotiated a 5 year long term advertising deal for 10 TV commercials, 50 newspaper ads and 90 radio ads
    • Overseeing the development of all campaigns incl. ad slots, creatives etc.
    TV Commercials
    • Carried out a country wide TVC campaign to build massive brand awareness for the latest muscle car model
    • Supervised the creation of powerful and emotional ads that resonated with the potential clients
    • Negotiated the prices for the prestigious 'SuperBowl' ad slot leading to 50mn.+ views for the advertisement
    Online Ads
    • Spearheading the online advertising vertical with a team of 5
    • Responsible for launching multiple display advertising campaigns on social media as well as search engines
    • Achieved industry wide lowest CPC and highest CTR
    Pike Media
    Advertising Associate
      Pike Media is one of the e-publishing houses in NYC dealing with 10k digital publications
      • Played an instrumental role in executing 20+ print and radio campaigns
      • Coordinated with the in house design team for the development of ~100+ creatives used in the print campaigns
      • Achieved 110% YoY increase in the sales of the e-publications
      EDUCATION
      BBM Bachelors of Science - Advertising
      Rothschild University
        The Rothschild University is a leading private university
        • CGPA: 3.5/4
        ADDITIONAL INFORMATION
        • Languages: English, Spanish & Hebrew
        Personal Details
        +1 (444) 666 5544
        chandler@hiration.com
          SUMMARY
          Young and energetic advertising professional with a knack of delivering exceptional advertising campaigns. Over a stellar career of 8+ years, have become skilled at increasing the revenues of firms through exceptional ad campaigns. Can also handle coordination with ad agencies, tv commercials, digital advertising as well as managing teams. Proficient at creating and modifying the advertising strategy as per the company's needs. Proficient at selecting and working with advertising agencies for end to end advertising campaigns. Possess previous experience of launching nation wide product launch advertising campaigns.
          KEY SKILLS
          • Advertising • Advertising Strategy • Coordination • Creative Development • TV Commercials • Online Advertising • Sales Growth • Team Management
          AWARDS & RECOGNITIONS
          • Received the award for the 'Best Advertiser in Detroit', Detroit, '16
          • Awarded the 'In House Expert' recognition by the CEO of Dot Motors, '15
          • Recognized by leading national newspapers for the exceptional TV Commercial during SuperBowl '14
          • Led the team to win ‘Great Team Award’ for maintaining 99% quality & meeting TAT, ’14
          CONFERENCES & PUBLICATIONS
          • Speaker, 'Annual Advertising Conference', San Francisco, '17
          • Honorary Speaker, 'Convocation of the Rothschild University', NYC, '15
          • Published: “Advertising Strategies and how to tweak them", AdPub, 16
          CERTIFICATIONS
          • Certified 'Intermediate - Online Advertising Expert', MIT Digital Advertising Course on Coursera, '17
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