Free Marketing Head Resume Sample [2022]
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Experienced & result oriented Marketing Leader the ability to lead marketing teams and develop, execute & improve original marketing campaigns. Over a career of 21+ years, have worked with multiple organizations. Proficient at key brand building through market research, insight development, and consumer campaigns. Adept at creating resonating stories for consumers, ensuring double digit user growth. Is a devoted leader with the ability to motivate teams to deliver at peak performance.
• Brand Building • Product Launch
• Marketing Campaigns • Campaign Performance Improvement
• Partnerships • Leadership
• Team Management
PROFESSIONAL EXPERIENCE
Marketing & Communication Strategy
- Conceptualized & implemented the overhaul of the communication strategy for the complete customer cycle
- Effectively handling CLM of 1.5 mn. users to reach them on daily basis
- Planned the communication for 10 mn. users based on the usage pattern
- Responsible for executing marketing campaigns to ensure that Pink Cabs reached no. 2 market share
- Handling the introduction of data analytics into the marketing campaigns
- Responsible for the allocation of a $5mn. marketing budget per year
Product Launch
- Delivered the launch of the Premium Cabs product through a host of marketing initiatives
- Spearheaded the use of print & TV advertising as well as social media marketing for the launch
User Growth
- Led demand marketing initiatives to drive repeat & user growth
- Acquired a total of 7M+ new users for the firm & grew repeat users by 32% per month
- Achieved 14% lower CAC than industry standards
Team Management
- Leading a team of 35 to run all the marketing activities of the firm
- Successfully hired 20+ team members including senior hires like SVP Marketing etc.
- Led a team of 3 marketing managers and 7 marketing associates
Marketing Campaigns
- Supported 250+ restaurant clients on multiple campaign projects
- Responsible for winning back 60+ clients by delivering exceptional results in the campaigns
- Acted as the key relationship manager for 4 leading food chains
Campaign Performance Analysis
- Spearheaded the in depth analysis of client specific data to continuously improve the campaign performance
- Analyzed multiple metrics such as page views, ad impressions etc.
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EDUCATION
- Top 15 percentile of the class
- Received the Fulbright Scholarship
- Languages: English, Spanish
- Awarded the “American Association of Marketing Achievers Award”, ‘15
- Received the "Leader of the Month" for 2 consecutive months at Pink Cabs, '12
- Awarded the “Little Scarf Retail President’s Award” in ’05
- Certified 'International Marketeer' from the Sloan School of Management, MIT '12
- Certified 'Marketing Thought Leader' by the International Institute of Marketing, London '07
- Speaker, Association of Professional Marketeers for Startups convention, '12
- Speaker, Venture Cap Conference, SF organized by Wire Crunch, '06
- Published: “Digital Marketing Solutions for Hyper Growth”, YouPub, '12
- Published: “Marketing Hacks”, Seamless Press, '06
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Our resume experts have created this Marketing Head resume
sample after extensive research in their respective domain. You
can use the above Marketing Head resume example to directly
create your resume!
